Jammu and Kashmir Makes Debut at Cannes 2024 Film Festival

Srinagar: An official delegation from Jammu and Kashmir participated in the 77th edition of the world-famous Cannes Film Festival for the first time, a DIPR statement reads.

Rehana Batul, Secretary Information, JK, and Jatin Kishore, Director Information and Public Relations, are representing Jammu & Kashmir at this international event, showcasing the vibrant cinema culture and scenic beauty of the region to a global audience.

The statement reads that the participation of Jammu and Kashmir at this global event aims to promote the region as a filmmaker’s paradise and attract international film producers to shoot in Jammu and Kashmir. The Cannes Film Market serves as an ideal platform to showcase the recently launched, highly lucrative, and producer-friendly J&K Film Policy, 2024.

The Jammu and Kashmir Booth in the Bharat Pavilion of the famed Cannes Film Market (Marche du Film) was inaugurated by Jawed Ashraf, Ambassador of India to France, and Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, along with dignitaries from the Ministry of Information and Broadcasting, National Film Development Corporation, and leading personalities of Indian and international cinema.

The Government of Jammu and Kashmir has recently accorded industry status to filmmaking in JK. Filmmaking in the Union Territory has received a boost with single-window permissions and dedicated nodal officers for 24×7 assistance to production houses shooting in J&K. The newly launched policy provides attractive financial incentives by the government and a local talent directory for the promotion of the film industry in the region.

The statement reads that the presence of the Jammu and Kashmir Pavilion at Cannes serves as a platform to promote the diverse cinematic offerings and scenic locations that the region has to offer to the world. It presents an exciting opportunity for filmmakers and industry professionals to explore the rich potential that Jammu & Kashmir holds for cinematic productions.

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