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Apple Industry Generates More Revenue than Tourism:Highway Blockade Cuts Deep Into Kashmir’s Rs 12,000 Crore Apple Industry

Srinagar, Sep 9,: The Kashmir apple growers have been expressing deep concern over the prolonged closure of the Srinagar-Jammu  Highway, warning that the transport disruption has placed J&K’s most lucrative industry under severe stress.

Recent floods have already damaged orchards, worsening the plight of farmers. With soaring transport costs now eroding profit margins, growers fear that thousands of families who depend on the trade are staring at a bleak season.
A delegation of apple growers told the news agency Kashmir News Trust that the highway blockades have led to a sharp hike in freight charges, making it difficult for them to ship their produce to markets outside the valley. They stressed that timely transportation is crucial as the bulk of Kashmir’s fruit exports are perishable and delay leads to massive financial losses.

Economic data underlines the magnitude of the crisis. Figures available with KNT reveal that Kashmir’s apple industry is valued at more than Rs 12,000 crore, generating higher revenue than the tourism sector, which has long been seen as the region’s economic mainstay. The industry directly or indirectly supports around 3.5 million people and contributes nearly 10 percent of Jammu and Kashmir’s gross domestic product.

During the 2023–24 period, the union territory produced about 26.43 lakh metric tonnes of horticultural produce, of which 18.57 lakh metric tonnes were exported. Apples made up the overwhelming share of these exports.
Sopore Fruit Mandi, one of Asia’s largest fruit markets, alone accounts for nearly ₹3,000 crore in turnover and handles almost 40 percent of Kashmir’s apple production. Shopian, known as the “Apple Bowl of Kashmir,” provides more than 60 percent of local employment and continues to expand its orchard area.

Apple growers fear that without urgent intervention, the transport blockade could cripple a sector that not only surpasses tourism in economic value but also forms the backbone of rural livelihood in the valley. [KNT]

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