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Gurez Valley witnesses record tourist influx, Over 29,000 visitors throng in 2025

Bandipora: The remote Gurez Valley in North Kashmir’s Bandipora district, once known as a tense border zone, is witnessing a remarkable transformation following the ceasefire agreement between India and Pakistan. The end of cross-border shelling has brought long-awaited calm, paving the way for tourism and socio-economic revival in the region.

Official data released by the District Administration Bandipora reveals that a total of 29,479 visitors, including 26,234 locals and 3,245 non-local tourists, visited Gurez this year, making 2025 a record-breaking season for the valley. For the first time in decades, Gurez has emerged as one of Kashmir’s most vibrant tourist destinations, attracting not only locals but also visitors from across India and abroad.

Only months ago, residents of Gurez were forced to spend nights in underground bunkers due to frequent shelling along the Line of Control. Shops and markets remained closed as fear loomed large. Today, however, the situation has changed drastically. Life is returning to normal and the valley, with its pristine beauty, is now drawing thousands of tourists.

Tourists have been praising the breathtaking landscapes, snow-capped mountains, and cultural richness of Gurez. Camps along the Kishanganga River and trekking trails have turned the valley into a hub for both adventure enthusiasts and peace seekers.

Visitors have expressed deep admiration for the hospitality of the people. A group of tourists from Gurugram said they were overwhelmed by the affection shown by the locals, describing it as an unforgettable experience. A female tourist from Bangalore, Vashree, termed Gurez as a “hidden paradise” and urged more people, including foreign visitors, to explore its beauty. Another visitor described the valley as “a must-see destination in Kashmir” for its snow-clad peaks, lush meadows, and the pristine Kishanganga River.

Tourists have also appreciated the improved facilities for food and accommodation. Many pledged to return, while encouraging others to visit the valley.
Locals, too, are optimistic. Ajaz Dar, a resident, said the return of peace has given people a chance to earn their livelihood from tourism. “Earlier, we lived in fear and often had to take shelter in bunkers. Now, tourists are coming in large numbers and it has opened new opportunities for us. We only hope this peace continues,” he said.

The people of Gurez now look ahead with cautious optimism, hoping that the fragile calm along the border will endure, allowing the valley to thrive as both a peaceful home for its residents and a thriving destination for travelers. [KNT]

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