Increase in crop production and development of farmers is our mission, says Dr. Rahul Mirchandani, Chairman and Managing Director of Aries Agro Limited
Shoukat Sahil
Srinagar: Dr. Rahul Mirchandani, Chairman and Managing Director of Aries Agro Limited, highlighted on Thursday that his company’s commitment to delivering top-notch micronutrients for the healthy life of crops, plants, and animals from Kashmir to Kanyakumari, alongside their range of fertilizer products.
In an exclusive conversation with Asian Mail, Dr. Rahul Mirchandani mentioned that Aries Agro Limited’s mission revolves around researching and developing agricultural products to help farmers optimise their crop yields. He emphasized that the company specializes in researching, manufacturing, and distributing plant nutrition products.
He said that “Better Crop, Better Tomorrow” serves as the company’s motto,with a focus on enhancing crop production for farmers. Aries Agro Limited stands dedicated to supporting the progress and growth of farmers.
He highlighted that Aries Agro Limited manufactures high-quality micronutrient and fertilizer products, being the first company of its kind in India. The company has an extensive network of 90 thousand retail units and 8,500 distributors across the country, with Kashmir having 5 to 6 distributors.Dr. Mirchandani explained that the company manufactures its products in India using modern machinery. Aries Agro Limited conducts awareness campaigns for farmers across India, educating them about micronutrients and nutrition for various crops through practical demonstrations.
He emphasized that the company has gained the trust of farmers across India, resulting in their products being given priority. Dr. Mirchandani stated that using Aries Agro Limited’s products not only increases crop production but also ensures the economic development of farmers.
The trend of micronutrients is developing in Kashmir, in addition to India, as farmers have become more aware of modern technology. Dr. Rahul Mirchandani mentioned that efforts are being made to revolutionize the agricultural sector by bringing international technology to India, a process that has been ongoing for the past five and a half decades.
The sales teams of Aries Agro Limited are conducting awareness campaigns to educate farmers in India and Kashmir. Dr. Mirchandani guaranteed that farmers would receive a profit of seven rupees for every rupee they invest.
Aries Agro Limited provides high-quality products to farmers through its distributors. Thanks to innovation, farmers in 13 countries, including Australia, New Zealand, Brazil, Bangladesh, and Nepal, have significantly increased their farm productivity. Research is a main pillar of the company, enabling it to adapt products to farmers’ needs and offer better services.
Since its inception, Aries Agro Limited has established a quality system, ensuring continuous improvement of products through daily control and respect for the environment. The company is periodically audited by agronomists.
Aries Agro Limited is considered an ideal partner in the plant nutrition sector, with trusted relationships with end-users, suppliers, and distributors. The company’s agricultural products can be used on 120 crops across the country, including apple crops, fisheries, rice, lavender, and flower cultivation.
In response to a question, Dr. Rahul Mirchandani stated that the company is working in three categories to benefit farmers through artificial intelligence (AI):upgraded products, soil testing, and drone spraying facilities.
He emphasized that Aries Agro Limited has not compromised on quality, maintaining zero defects over the last 15 years. The company’s products are registered under the FCO (Fertilizer Control Order) and the Essential Commodities Act.
