Srinagar: An official delegation from Jammu and Kashmir participated in the 77th edition of the world-famous Cannes Film Festival for the first time, a DIPR statement reads.

Rehana Batul, Secretary Information, JK, and Jatin Kishore, Director Information and Public Relations, are representing Jammu & Kashmir at this international event, showcasing the vibrant cinema culture and scenic beauty of the region to a global audience.

The statement reads that the participation of Jammu and Kashmir at this global event aims to promote the region as a filmmaker’s paradise and attract international film producers to shoot in Jammu and Kashmir. The Cannes Film Market serves as an ideal platform to showcase the recently launched, highly lucrative, and producer-friendly J&K Film Policy, 2024.

The Jammu and Kashmir Booth in the Bharat Pavilion of the famed Cannes Film Market (Marche du Film) was inaugurated by Jawed Ashraf, Ambassador of India to France, and Sanjay Jaju, Secretary, Ministry of Information and Broadcasting, Government of India, along with dignitaries from the Ministry of Information and Broadcasting, National Film Development Corporation, and leading personalities of Indian and international cinema.