New Delhi: Cold-pressed juice brand The Fresh Press on Tuesday said that it has raised funds in a pre-series A round from Gruhas Collective Consumer Fund (GCCF).
“The Fresh Press aims to capitalize on the rapidly growing juices market which is expected to reach USD 1.5 billion by 2030 with India experiencing a 25.43% growth rate,” the start-up said in a media release.
Co-founded by Mithil Lodha, Rahul Jain and actor-entrepreneur Dino Morea, the company has over 36 juice bars/outlets across the country.
The company said that fresh infusion of capital will support its further expansion.
The brand has strategically partnered with PVR, INOX, and Reliance to strengthen its market presence and accessibility to a larger audience.
“In the coming months, the brand aims to expand its market presence in Southern cities such as Hyderabad, Bangalore, and Chennai, while also targeting key regions like Gujarat, Rajasthan, and Delhi for nationwide coverage,” it said.
On fund-raising, Dino Morea said, “With the support of GCCF and Gusto Accelerators, we envision expanding our footprint nationwide, revolutionizing the way people perceive and consume nutritious beverages. We anticipate that the current funding will definitely help in building a little bigger team since expansion is a major part of this fundraise.”
The Fresh Press is also a part of the first Gruhas Gusto FoodTech Accelerator Programme.
