Tuesday, July 8, 2025
24 C
Srinagar

NIT Srinagar hosts virtual lecture on ‘Role of data analytics in marketing’

Srinagar, June 04: Department of Humanities Social Science and Management (HSS &M), National Institute of Technology (NIT) Srinagar on Friday organized virtual lecture on ‘Role of data analytics in marketing’ and it was hosted by Khalid Wani, Director, Western Digital (WD) leading global data storage brand in India.

The session was attended by Director NIT Srinagar, Prof. Dr. Rakesh Sehgal, Registrar NIT Prof. Kaiser Bukhari, HoD HSS&M Prof Abdul Liman, faculty members, students of various departments of NIT Srinagar, University of Kashmir and Central University of Kashmir.

On the occasion, Director NIT, Prof. Rakesh Sehgal appreciated the department for organizing lectures on current market trends and emerging techniques.

“The prevailing pandemic in the world led to its significant growth in digital marketing techniques, digitisation and more data resources were developed among the global companies,” he said.

Prof. Sehgal said following global trends, there is a shift  in consumer preferences to big markets to local businesses that are yet to be explored  by the students.

“Data is becoming more valuable for people and playing a vital role in our lives. Our students have to work and explore more opportunities in this sector,”he said.

Registrar NIT Srinagar Prof. Kaiser Bukhari said data is the power and one of the factors to lead the marketing world. If we have good data then we can accelerate.  Future of data lies in innovation, technology and information.

While appreciating organizers , Prof. Bukhari said the primary aim of this lecture was that students would be updated with current market trends and NIT Srinagar will be hosting such lectures in future also.

Visiting faculty at department of  HSS &M, Khalid Wani shared his experience with Industry, deliberated upon in enhancing significance of data in the present global context. He highlighted the importance of data in modern economic structure and how data is becoming the new oil to fuel the next industrial revolution.

“Being a visiting faculty, I will be hosting more interactive sessions in future  for students to explore the  opportunities in the global market. It will be helpful for students passionate about analytical finance, analytical marketing and creative technology,”he said.

Wani has gained vast experience of working with renowned global brands General Electric, IBM, and Lenovo. Finally, he settled at Western Digital, where he has been working for the last 14 years.

HoD Department of HSS&M Abdul Liman hailed the efforts of Director NIT Srinagar Prof. Sehgal for supporting them in organizing such events in the department. The session was moderated by Coordinator MBA, Dr. Tahir Ahmad Wani and a highly engaging and interactive lecture was concluded with a question-answer session by the students.

Hot this week

Mirwaiz Lays Foundation Stone for Masjid Bota Shah Sahib

Emphasises Role of Mosques as Centres of Worship, Learning,...

Non-Local Crushed to Death by Train in Budgam-Baramulla Rail Section

Srinagar, July 8 : A non-local man was Crushed...

Body of Teenager Recovered Two Days After Drowning in Jhelum River at Baramulla

Baramulla, July 8 : The body of a teenage...

Schools Reopen in Kashmir After Summer Break Amid Timing Row

Srinagar, July 8: Schools across Kashmir reopened on Tuesday...

Education Minister Assures Flexibility in School Timings Amid Mounting Public Outcry

Kulgam, July 8,: After drawing flak over the recently...

Topics

Mirwaiz Lays Foundation Stone for Masjid Bota Shah Sahib

Emphasises Role of Mosques as Centres of Worship, Learning,...

Non-Local Crushed to Death by Train in Budgam-Baramulla Rail Section

Srinagar, July 8 : A non-local man was Crushed...

Schools Reopen in Kashmir After Summer Break Amid Timing Row

Srinagar, July 8: Schools across Kashmir reopened on Tuesday...

Despite Pak’s unrelenting efforts, J&K continues to thrive: LG Sinha

Commends people for their fight against terrorism; Says bond...

Burglars Loot Cash from Shrine Donation Box in Kulgam, Locals Blame Drug Addicts

Kulgam, July 8,: Unknown miscreants broke into the revered...

Amid heatwave, early school timings, dual mode classes spark children’s mental health concerns

Parents, experts, express worries over disrupted sleep, stress, infrastructural...
spot_img

Related Articles

Popular Categories

spot_imgspot_img